CfP EASST/4S 2020: Online Campaigns and Digital Personhood in the Age of Datafication

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If you are planning to attend this year`s 4S/EASST conference in Prague, please consider submitting an abstract for our panel: Online Campaigns and Digital Personhood in the Age of Datafication. The conference will be held from Aug 18th to Aug 21st.

Christian Ritter, Tallinn University
Rajesh Sharma, University of Tartu

Panel Abstract:
127. Online Campaigns and Digital Personhood in the Age of Datafication

This panel examines how influencers construct their identities on digital
platforms. By posting selfies, memes, vlogs, emojis, and textual messages
on Twitter, Instagram, Facebook, and YouTube, influencers create complex
online personas. For instance, diaspora activists, gamers, lifestyle
vloggers, gender activists, leaders of religious communities, minority
representatives, and political populists engage in large-scale campaigns on
platforms to grow their following. Such campaign strategies are
increasingly based on comprehensive expertise in platform metrics and
exploit data analytics. Drawing on recent STS scholarship on technologies
of the self, new materialist approaches, and intersectionality theory, this
panel reassesses the rise of datafication in contemporary society. In the
wake of the Facebook-Cambridge Analytica data scandal, access to the APIs
of popular platforms has been increasingly restricted for academic
researchers, requiring new research methodologies.

The overall aim of the panel is to bring together STS scholars who explore
the multiple entanglements of influencers with big data in their everyday
lives. The panel thus invites papers assessing the datafication of online
activities through the lenses of data ethnography or data analytics
solutions, such as social network analysis and natural language processing
(text analytics, sentiment analysis, topic modeling). Contributions to this
panel could address the following questions: What strategies do influencers
pursue for platform campaigns? How is agency distributed in the platform
worlds of influencers? What understandings of algorithmic mediation do
influencers cultivate? What epistemological practices do influencers
develop to understand platform metrics?

Submission information:

Abstracts should not be longer than 250 words and can be submitted until
February 29th via the conference website:

Please do not hesitate to get in touch, should you have any questions.

With best wishes,
Christian and Rajesh

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